Dubai continues to push the boundaries of real estate innovation, and the latest announcement sets a new global benchmark. Binghatti Developers, in partnership with Mercedes-Benz, have unveiled plans for the world’s first Mercedes-Benz branded city, titled Mercedes-Benz Places – Binghatti City, with a total investment value of AED 30 billion.
Located in Meydan, Dubai, the fully master-planned development will span over 10 million square feet, introducing a revolutionary concept that merges luxury living, advanced urban planning, and iconic automotive-inspired design.
A World-First Branded City Concept
Mercedes-Benz Places – Binghatti City represents a milestone for both brands. It is Binghatti’s first fully master-planned community and marks the second branded residential collaboration between Binghatti and Mercedes-Benz.
Designed as a “city within a city,” the project integrates multiple branded residential towers within a single, cohesive urban ecosystem. Every element of the development reflects a shared vision to redefine contemporary luxury living through design excellence, innovation, and intelligent planning.
Inspired by Mercedes-Benz’s “Sensual Purity” Design Philosophy
The entire master plan is guided by Mercedes-Benz’s renowned “Sensual Purity” design philosophy, which balances emotional elegance with functional precision. This philosophy translates into architecture that is fluid, timeless, and unmistakably luxurious.
Residents can expect a refined environment where form and function coexist seamlessly, creating spaces that are both visually striking and purposefully designed for modern lifestyles.
A Fully Integrated Lifestyle Destination
Envisioned as a self-sustained urban destination, Mercedes-Benz Places – Binghatti City will offer a wide range of lifestyle components, including:
- Luxury branded residential towers
- Retail boulevards and shopping promenades
- Cultural and leisure districts
- Parks, green corridors, and pedestrian-friendly zones
- Wellness centers and sports facilities
- Intelligent mobility hubs
- Dining, entertainment, and community spaces
This holistic approach positions the project as more than a residential development—it is a fully integrated lifestyle ecosystem.and investment returns.
Prime Location in Meydan, Dubai
Situated in Meydan, one of Dubai’s most promising and rapidly evolving districts, the development benefits from strong connectivity and long-term growth potential. Meydan is increasingly recognized for its strategic positioning, proximity to major destinations, and appeal to both residents and investors seeking premium master-planned communities.
The location enhances the project’s value proposition for:
Investors targeting high demand, branded real estate assets
A Strategic Global Partnership
The partnership agreement between Binghatti Developers and Mercedes-Benz was officially signed at the Mercedes-Benz Museum in Stuttgart, Germany, underscoring the global significance of the collaboration.
The project’s official launch is scheduled for 14 January 2026, marking one of the most anticipated real estate launches in Dubai’s luxury segment.d global appeal. For end-users, it delivers consistent service quality and refined living.
Binghatti Developers: A Proven Track Record
Binghatti Holding is among the UAE’s fastest-growing real estate developers, with a strong portfolio that includes:
- Over 80 active and completed projects
- Total project value exceeding AED 70 billion
- More than 12,000 residential units delivered
- Collaborations with global luxury brands such as Mercedes-Benz, Bugatti, and Jacob & Co.
This track record reinforces confidence in the scale, execution, and long-term value of Mercedes-Benz Places – Binghatti City
Investment Appeal: Why This Project Stands Out
Mercedes-Benz Places – Binghatti City offers a compelling investment proposition driven by:
- A globally recognized luxury brand
- A first-of-its-kind branded city concept
- Prime Meydan location with future growth potential
- Fully integrated lifestyle and community infrastructure
- Strong demand for branded residences in Dubai
Together, these factors position the project as a standout opportunity for investors seeking exclusivity, long-term value, and global appeal.
Final Thoughts
Mercedes-Benz Places – Binghatti City is not just a real estate project—it is a bold vision for the future of luxury urban living. By combining iconic design, intelligent master planning, and world-class branding, the development is set to become a defining landmark in Dubai’s real estate landscape.
As the official launch approaches, this pioneering project is expected to attract significant interest from both lifestyle buyers and global investors.
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